Health Experts Argue Against Soda Companies Sponsoring Athletes
Over 80 public health and sustainability groups around the world are urging the International Olympic Committee to drop Coca-Cola as a sponsor of the Olympic Games. The “Kick Big Soda Out of Sport” campaign emphasizes the harmful effects of sugary drinks on public health, linking them to increased obesity, Type 2 diabetes, and heart disease. Additionally, the campaign draws attention to the environmental harm resulting from the production, transportation, and disposal of plastic bottles, which contribute to increased CO2 emissions and pollution in our ecosystems and waterways. Coca-Cola has sponsored more sporting events than any other brand, and has sponsored every Olympic tournament since 1928.
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