How to Optimise User Acquisition for Your Mobile Games?
Success of chartbuster games proves how mobile games can be a wonderful source of revenue for many developers. However, to reach their destination these games need much more than a superior storyline, an engaging gameplay, and high-quality graphics. In short, it needs more elements than what you as a developer alone can provide; it needs channels to reach to its potential customers.
Most of the games, whose success stories may have inspired you, have started their journey from a small base of users, who liked the game, shared it with their fellow players and made the game a complete success. However, to reach that small base of users, who can make a mobile game a sensation in the gaming industry, is not a small achievement and that means it will require efforts.
Following the natural process of spreading the game through organic mediums, like your friends, supporters, organic search engine results, etc. seldom produces the best results. Furthermore, the process involved is so time-consuming, that by the time your game reaches the best of the audience, your idea may have become a bit outdated, owing to the rapid pace of the industry. Therefore, if you really want to get the best outputs for your game, you will have to consider your marketing techniques, and advertising is not the least important of them.
Through this article, we’ll understand how through advertising, and other mediums, you can optimise the user acquisition for your game.
Understand the Terminology:-
If you’re using search ads, and that includes the display and other formats of ads, then it is crucial to understand some terms that would help you in optimising your efforts.
CTR- Click Through Rate tells how many times your ad was clicked after appearing on SERPs.
IR- This is applicable for app ads through which users are directly taken to the install page of the game. Install Rate tells you how many users have installed your game.
A/B Test- It is highly unlikely that you will get the perfect advertisement on the first go. Therefore, trial-and-error is often considered the method of all the ad creators. To simplify, or rather, organise these efforts for long-term planning and reporting purposes, it is suggested to follow the practices of A/B Testing to get to your best-converting advertisement real quick.
Content:-
Create a good advertisement content and equally good content for the landing page. For advertisement, the content should be crisp yet compelling one. Knowing your prospective audience will provide real help here. Understand what things appeal to the audience you’re targeting, and then try to add those elements in the content. On this basis, you may also decide the name of the game, its icon, and the description. Adding positive reviews of the game and screenshots also formulate the essential components of the game app content, most users have agreed of seeing checking these two things before anything else in the content. Other than that, make sure that the content tells as much about the game as is necessary for any avid player to get started with it smoothly. Furthermore, try to add gripping elements like engaging graphics and enticing text so that the chances of conversions are at the maximum.
Easy Download:-
Any reliable game development company can tell you this -removing all the bugs from the game is simply not enough if the download link of your game is faulty. You do not want your game to get into the bad books of your prospective gamers out of this petite issue, right? So, ensure that it is extremely easy for your users to download the game, once all your set conditions, like terms and conditions agreement and payment (if any), are met.
* Tip: To catch more users, you can try the free-demo technique. Allow the users to play the demo level for free, or allow them to install the first level of a big game that will take up less space on their device. Doing so will keep from getting scared away with big numbers.
Wrap Up:-
Once you have invested in game development services and have developed a truly amazing game, it would be completely undeserving to compromise on its user acquisition. Given the competition in the market and the fast-paced changes in the market trends, it is essential for you to garner as many users in the first few weeks as possible. You can always upgrade your game in the future as per the needs of the time, but all those efforts would not produce you enough fruits if you don’t already have a strong base of users. Therefore, investing in user acquisition, with complete strategy, is a must if you really want your game to be a success in the market and industry.