Ice Bucket Challenge on Social Media Helped Fund New Drug for ALS
In 2014, a fundraiser for amyotrophic lateral sclerosis (ALS)—also known as Lou Gehrig’s disease—went viral on social media. This fundraiser was called the Ice Bucket Challenge, and it ended up raising over $220 million to help increase awareness of ALS and fund research for a cure. According to the ALS Association, $2.2 million of the money donated through the challenge went toward the funding and development of a new drug called AMX0035, which was approved by the Food and Drug Administration (FDA) for treatment of ALS. Although the new drug is not a cure for the disease, it does help slow down the effects.
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