What Is Demi Method Makeup? Discover the New Trend Taking Over TikTok

Another day, another viral TikTok beauty trend, right? Let’s dive into “demi makeup method.” If you regularly scroll the platform, you know that all sorts of makeup application techniques — underpainting, using the Rare Beauty Soft Pinch Liquid Blush on your dark circles or as lipstick, mascara cocktailing — regularly go viral and inspire other users to try their hand at said technique, for good or for bad.

The latest on the list is something called the “demi makeup method,” which TikTokers are trying for color correction and concealing, and the results are super compelling — subtle, but when placed in a before-and-after side-by-side, completely mindblowing.

Below, learn more about the demi makeup method, how to do it, and who it’s best for.

What is the demi makeup method?

The demi makeup method, sometimes called micro-concealing, is a color correction method that makes it look like you’re wearing absolutely no makeup at all. The demi makeup method is all about strategically placing color in certain spots to balance and conceal instead of layering concealer, foundation and powder, and all the rest. It uses the color wheel to help brighten certain areas and darken others, essentially balancing the color palette of your face, so it’s not exactly the most beginner-friendly makeup application method of all time; it takes practice.

Think of it this way: your under eyes are typically darker, while the apples of your cheeks are typically lighter. You want to bring them into balance by lightening the under eyes and darkening the cheeks. It’s a pretty basic makeup theory, but when you pair it with the color wheel and really hone in on your skin’s unique undertones, you can make these corrections look so natural. If your under eyes are bluish, you’d use a peach or light orange tone to brighten them.

Who created the demi makeup method?

The demi makeup method has been used by makeup artists for years, but makeup artist Cara Brook is often credited with popularizing it for the social media generation and giving it the “demi” name.

Who is the demi makeup method for?

The demi makeup method is for anyone and everyone who wants to make their skin look next-level flawless. It works well to brighten dark under eyes and to correct and cover imperfections.