Bratz and Cult Gaia Team Up for Designer Doll Collection — See Photos
Bratz is officially celebrating 21 years of “it” girl status, and they are going all out for the occasion. To celebrate the milestone, Bratz and MGA Entertainment are teaming up with fashion brand Cult Gaia to launch their first-ever designer doll collaboration.
Since its debut in 2001, Bratz dolls have taken the global toy and fashion industries by storm with their ongoing commitment to self-expression and, of course, their passion for fashion. Today, the brand is as popular as ever, especially now that Y2K fashion seems to be here to stay. Launching on October 20, the Bratz x Cult Gaia designer dolls will feature two Bratz characters, Cloe and Yasmin, decked out in stunning pieces that fans will recognize as staples from their favorite Cult Gaia collections.
Why Cult Gaia, you might ask? Well, not only because the clothes and the dolls are a match made in heaven aesthetically speaking, but also because the two brands share a deeper connection.
Twenty-one years ago, when Jasmin Larian was only 12 years old, her father, Isaac Larian, the founder and CEO of MGA Entertainment, sought her help to create the early concepts of the Bratz dolls. Today, as the founder and CEO of Cult Gaia, Jasmin attributes much of her creative influence to the time she spent designing miniature collections for the dolls. (While Jasmin’s focus is now the fashion brand, she remains close to Bratz as the Creative Director for the doll line today.)
“The Bratz x Cult Gaia dolls are a landmark celebration of where both brands came from, our intrinsic and often unspoken connection, our loyal communities, and all the exciting things that are yet to come,” Isaac Larian said in a press release. “The Bratz dolls and brand are so special to me, and finding the sweet spot somewhere between the natural aesthetic of Cult Gaia and the glitzy glam of Bratz feels like a full circle moment.”
Here’s what you need to know about the two new, limited-edition Bratz dolls. The Cloe doll wears Cult Gaia-inspired items and accessories, including the Parvana top, trendy Wynn cargo pants, Remi Platform shoes, and Anna and Blanda bangles. In addition, Cloe comes with a second style, including the Joey Feather Top, cult-favorite Hera Shoulder Bag, and Bloom Earrings.
The Yasmin Doll, which was named for Jasmin, wears the structural Mala Top, Alma Short, and Irma Tote Bag. For her second outfit, she dons a Dari Gown, Hera Sunglasses, Remi Platform shoes, and the original Ark Bag.
As a Bratz doll antiquarian myself, I’m getting my coins ready to shop. The limited-edition designer dolls will be available at Walmart, Target, Amazon, and retailers in major markets globally. To coincide with the launch, the brand will also be celebrating its 21st birthday this upcoming week with a party hosted by Cult Gaia and Stassie Karanikolaou.
Beyond the Cult Gaia collaboration, Bratz recently launched several other brand partnerships, including one with Glamnetic, one of the world’s fastest-growing beauty brands specializing in magnetic lash, liner, and press-on nails. Glamnetic released false eyelashes and press-on nails inspired by the unique styles of each of the core four Bratz characters, which are available online at Glamentic.com.
