Google AdWords Affiliate Marketing

Google AdWords affiliate marketing has carved a niche for itself. Gone are the days of offline promotional tactics and have been replaced by direct, hard-hitting marketing, focused on the target audience across the globe. Google has made a special arrangement for AdWords management through various affiliates, also known as publishers. The increasing complexities of online marketing have resulted in ushering in tertiary parties or affiliates. Google AdWords affiliate marketing is fast gaining momentum to keep up with more producers realizing the tremendous potentialities of Internet marketing and careful AdWords management by Google, the most popular search engine today.

Simply stated, Google AdWords affiliate marketing is nothing but placing of advertisements at strategic websites by online traders and the revenue thus generated by sale is shared by both; the merchant has to pay the website owner when customers click on the ads. This is a novel yet persuasive form of AdWords management. Google AdWords affiliate marketing draws expectant businesses to get across quickly to a large segment of society, irrespective of nationality, age or gender. Alongside the search results based on the keywords, AdWords are presented to the viewers.

AdWords management calls for certain norms to be followed to be an instant success. The format, consisting of the headline, benefits of the merchandize, its price and contact information of the seller, be it a URL or simple telephone number, has to be short and crisp. The three main types of Google AdWords affiliate marketing are:

1. Pay-Per-Click

2. Pay-Per-Lead and

3. Pay-Per-Sale

AdWords appears as “Sponsored links” on the right side of the webpage. The major advantages of Google AdWords affiliate marketing are:

• Very wide exposure of goods and services

• Offers greater control over your budget

• Facility for testing the ads

• Target audience of your choice

• Facility for running many ads at once

If a seller uses a number of ad formats like text, images or video clips, it will have a better impact upon the prospective customers. Also, use your keyword more than once to drive home complete awareness about the product. A keyword density between 1 and 2 percent is ideal. Using a lower density will be ineffective and using more will be equally if not more ineffective because it may be considered spam. Consider hiring an SEO expert to help with your internet marketing campaigns. Focus on both PPC and organic search engine marketing. Organic results show up naturally in the search engine results pages (SERPS).

Source by John Halas