Health Experts Argue Against Soda Companies Sponsoring Athletes

Over 80 public health and sustainability groups around the world are urging the International Olympic Committee to drop Coca-Cola as a sponsor of the Olympic Games. The “Kick Big Soda Out of Sport” campaign emphasizes the harmful effects of sugary drinks on public health, linking them to increased obesity, Type 2 diabetes, and heart disease. Additionally, the campaign draws attention to the environmental harm resulting from the production, transportation, and disposal of plastic bottles, which contribute to increased CO₂ emissions and pollution in our ecosystems and waterways. Coca-Cola has sponsored more sporting events than any other brand, and has sponsored every Olympic tournament since 1928.



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