MoveOn Is Using Custom Manicures to Encourage Voting

In efforts to get Gen Z and Millennials out to the polls, a public advocacy organization, MoveOn, alongside art-based social justice agency, TaskForce, launched the Nail the Vote Campaign. Together, MoveOn and TaskForce are launching two special-edition voting-themed nail designs to plant motivation into the hearts of young voters. Renowned artist Ariel Wilson curated custom voting-themed nail designs to communicate the impact of this year’s election through her art. The best part? The campaign allows advocates to triple their vote by encouraging three friends to also cast their ballot. Vote tripling is a strategy proven for a substantial impact at the polls. A reminder to vote can make all the difference, but especially from a friend. Therefore, when posting photos of their nail wrap designs to their socials, advocates are instructed to use the hashtag #NailTheVote22 to continuously build momentum around the initiative. To take it a step further, MoveOn also partnered with celebrities who share their dedication to maximizing election awareness. Celebs such as Alicia Keys, Hannah Bronfman, and Natasha Rothwell, as well as famous nail artists, Latress, Miho Okawara, and Bel Townsend, have joined the #NailTheVote22 call to action. 

MoveOn’s Executive Director Rahna Epting shares her excitement for the project, “The limited-edition nail wraps and bespoke celebrity designs beautifully communicate the Nail the Vote message. We hope they will encourage people to get out to the polls this November!” 

The campaign stresses the importance of voting as one of the most significant steps you can take toward change. MoveOn is the home base for millions of members who refuse to accept the status quo and want to take action. As our world continues to change, Gen Z and Millennials have the power to shape the future with this upcoming election. Nail the Vote sends a positive pro-voting message from the passionate to those who are less inclined.  “We saw a need to use creative expression to promote voting by meeting people where they’re at,” says Epting.